Creating a striking business card requires dedication, but updating it is crucial to maintain its effectiveness. Some wonder if they should revise their card and how often it should be done.
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The following are a few situations when you may consider changing your business card.
1. Old information
The accuracy and readability of the information on your business card are crucial in creating a positive image for your business.
Suppose you have recently experienced a change in your business, such as a name change due to marriage or a logo redesign. In that case, updating your business cards to maintain a professional image is essential.
Maintaining updated business cards is crucial because even seemingly minor alterations can influence how your business is perceived by recipients. Neglecting to do this could raise questions about your professionalism and the dependability of your business.
2. Old designs
With the ongoing evolution of graphic design and printing technologies, businesses may find it difficult to prevent their outdated cards from appearing lackluster and unimpressive.
To circumvent this issue, it is advisable to enlist the expertise of a skilled graphic designer who can craft personalized designs that not only capture attention but also highlight your business’s distinct identity.
Additionally, numerous business card printing services provide design assistance, offering you the support necessary to produce a visually impactful card.
3. Old customers
Consistent customer loyalty is a sign of a well-run business, but relying solely on loyal customers can lead to a lack of exposure and new inquiries.
When handing out business cards, it is important to consider whether they are effectively attracting new customers. Common issues may include a font size that is difficult to read or a location that is inconvenient for potential customers.
Researching the business card designs of competitors can provide valuable insights, which can then be applied to create a more effective card that draws in both old and new customers.
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While creating your new card, you need to keep in mind about the following few things:
1. Paper thickness
Enhance the durability and professional appearance of your business cards by opting for a thicker cardstock, typically 14pt or 16pt, for minimal additional cost.
2. Choose between rounded or square corners
The debate around rounded versus square corners for business cards is fierce, with both options having their own distinct styles. Ultimately, the choice should be based on how the corners will complement the overall card design.
3. Consider the finish
There are different options available for finishing of the business cards, and some of them are:
- Semi-gloss
- Glossy
- Matte/silk lamination
- Spot UV coating
Based on your choice and budget, you may choose your card to finish.
In today’s digital age, having a strong presence on social media platforms such as Instagram is crucial for businesses. It is important to have a well-designed profile and encourage followers to Follow on Instagram with you, too.